It’s Not How Good You Are, It’s How Good You Want to Be is a best-selling pocket sized guide about creative thinking. Paul Arden was an expert in his field of advertising for over 18 years before moving on to work for the revolutionary art website Saatchi & Saatchi. He shares his wisdom and insights into originality and creativity through tips on how to approach your work, “DON’T LOOK FOR THE NEXT OPPORTUNITY. THE ONE YOU HAVE IN HAND IS THE OPPORTUNITY.”
Arden’s attitude towards ideas is refreshing, outside the box and nothing less than inspiring. He concisely outlines the problems with our thinking that restrict our creativity in day to day media production and relates it back to sales. His ‘everything is possible’ approach is motivational and something we can certainly all learn from.